Sunday, 29 June 2014

Essence Launch in the UK!

Last Sunday I was lucky enough to nip along to an event for Essence Cosmetics held in 'The Hive', Manchester. Essence are a German brand whose main focus is fun, cheap, quality, on trend cosmetics for the young at heart. They are the number one budget cosmetics brand across Europe and finally they've made it across to the UK!

[ Bloggers testing out products and adding a few to their bags ]

Upon arrival at the event, I was greeted by Heidi from Flipside PR who went through a little run down of the day and set me loose to try the products which had been neatly arranged across a set of tables. There was also a make-up artist at hand for colour matches and some nail girls to give gorgeous manicures. 

[ Massive range of stunning nail colours and plenty of nail care products too! ]

Essence then gave a mini presentation to introduce their brand and their values - fun, affordable, quality, cruelty free, on trend cosmetics with something for everyone. I found it quite interesting that the vast majority of products (I think it was 95%) are produced in Europe, and everything is cruelty free - fantastic! I also liked that they described their target audience simply as 'the young at heart' - too many brands are age targeted when they should simply be people targeted.

[ Beaut' lippies I came home with ]

Most of the bloggers then headed to the pop up store Essence currently have at Manchester Arndale (I popped off to meet the boyfriend for lunch) though I did walk by later and it looked ace! Definitely looking forward to having a proper nosy sometime soon.

I also left with lots of products to test and review (Essence let us all take whatever we fancied - so generous) so I have plenty of things to show you all soon!

Essence is available from 200 Wilko stores nationwide, priced from 99p to £5, with most products hitting the £2 - £3 range. Certainly worth a look, I've been mega impressed with everything I've tried so far!

Have you tried Essence? What's your favourite product by them?



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4 comments:

Lolli said...

Interesting! The price range and quality make me think of a european nyx. Which btw was super cheap at imats this year. You have to come next year lily

Dreams Of New York said...

I've seen so many of these posts already but still take a read of new ones.
This looks like such a great day.
I can't wait to try something from them
xx
http://dreamsof-newyork.blogspot.co.uk/

Grace said...

I am so excited for Essence to be released in the UK. Love loads of the nail polishes! xx

Grace | Glitter and Carousels

Luna said...

Essence is one of my favorite drugstore brands . It's budgetfriendly and good quality ! Also very trendy . You will like this brand very much :)

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