Ever a lover of bright, fun hair, I jumped at the opportunity to try out Schwarzkopf's newest line of dyes - 'Ultra Brights'. As the name suggests, these dyes are the amped up, dyes in 'on trend' colours ('Raspberry Rebel', 'Pillar Box Red' and 'Firey Copper') which leave the usual boring brown and bland blondes looking pretty lacklustre...
I chose shade 'Raspberry Rebel' to have a play with - a red toned, medium pink which leans towards the warmer side of the colour spectrum. Inside the box was the colour cream in one handy tube (yay, no mixing!), gloves, instructions and two sachets of conditioner.
I slapped it over the ends of my hair (which were a faded purple shade), held my nose at the drain cleaner stench, waited for the dye to develop and rinsed it out thoroughly before applying the conditioner provided. With most box dyes, I stick religiously to the developing time, but with Ultra Brights I waited an hour as opposed to the suggested 15 minutes. Why? Because this stuff is basically the same as Directions, Manic Panic and SFX dyes. I used about 1/3 of the tube to cover my tips, if you have thick hair you'd DEFINITELY need two or more tubes if you intended dying a full head!
As you can see, over my faded purple tips 'Raspberry Rebel' took became a warm, purple-pink shade. Over some areas it became orangey red, some hot pink...I'd suggest applying this one over blonde or gingery hair for a truer raspberry shade.
Ultra Brights are semi-permanent, claiming to last 28 washes. With most dyes like this after about 5 washes you'll be wanting to top your colour up, possibly sooner if you frequently heat style your hair.
Easy to apply, bright, shiny colour, a conditioner that actually works and easy to follow instructions for a range of colour effects. Overall - a very big step in the right direction for mainstream dyes!
RRP £5.49, available from Boots, Superdrug and some supermarkets.
Product sent for review consideration - this post is 100% honest and 100% my opinions, as always!