[[ Inglot false lashes ]]
The first thing I noticed was how busy it was! Of course, I knew this from going a few years before, but the sheer volume of people around tiny stalls is so off-putting. There were not as many exhibitors as previous years and I was surprised to walk through a few rows of stalls to be met by a seating area - I literally said, 'Is this it?!'
[[ Sleek's stall looked incredible with the giant palette! ]]
Small (for IMATS) or not, it was great fun to walk around swatching, staring and just soaking up the buzz about the place. I loved being able to play with brands I don't usually have access to - Ben Nye, Kryolan, Make-up Forever, NYX etc.
[[ Inglot Eyeshadows ]]
Most brands had around a 20% discount - though some had up to 40% off! The star of the show, for me, were Make-up Forever. MUFE had amazing prices and their products looked utterly fabulous, I had a great time browsing the stall and walked away with a couple of eyeshadows. I was so restrained, as honestly I could have bought a ridiculous amount from them!
The dud stall was Illamasqua - who has clearly underestimated how much they would sell on Saturday and were selling the dregs off at 3 for £10 on Sunday. A good deal, yes, but they only had about 10 products to choose from! I was incredibly disappointed as I had planned on dropping quite a pretty penny with them and those who attended on Saturday were treated to items at a fiver a piece. Poor planning? I think so.
[[ Inglot Lipsticks ]]
Leanne (Donotrefreeze) and Kim (DottieK) joined me for a little while and were kind enough not to comment on my slightly frazzled appearance and demeanor after trekking uphill in snow haha :) Unfortunately I had to dash off with my friend, Ann, to buy some clay from Mouldlife so we didn't get to talk for long! I also got to listen to how one of the staff at Mouldlife created a gruesome looking burn and gave some sculpting tips to Ann, he also gave her his email address to she could contact him for help! How awesome is that?!
[[ SFX 'Dentures' ]]
The SFX work was so incredibly inspiring! The 'Make-up Museum' which showcased fabulous pieces of prosthetic work and sculpts was definitely a highlight for me. I mean...I saw Abe Sapien's neck piece! I'd planned on seeing Nick Dudman's demo, too, but it was rescheduled for Saturday after I'd already booked for Sunday :( I'll be putting more pics of the SFX stuff on my other blog, Little Apparition. My main highlight was seeing Pixiwoo and being totally starstruck, they were so friendly, genuine and gave honest, realistic advice in their 'Q&A' session. They're even more gorgeous in person!
[[ Staff at Cinema Make-up School stall giving a demo ]]
It's often asked, 'Is IMATS really worth the money?' and I always think it's worth remembering that IMATS is primarily a trade show. Trade shows are well worth it for those actually working in make-up - for 'the average consumer', though...it's more of a treat.
Personally, I doubt I'll go again, the price, unexpected schedule changes, crowds and combined 8 hours of travel slightly outweigh the 'fun' element for me. However, where else would I see so much fabulous SFX work?! Request for ISFXMTS, please!
Did you go to IMATS this year? What did you think to it?