[[ Dita von Teese wants to release her own makeup line. ]]
Don't get me wrong - I understand a lot of it. Before Illamasqua there was no 'set' line of high end products specifically aimed at those who want theatrical, bold, extravagant makeup. I also understand that different people have different needs and that before a lot of indie/ mineral companies many women could not stand to wear run-of-the-mill makeup because it aggravated their skin. I could even understand somebody buying cosmetic ingredients to make a couple of shades they can't find on the highstreet. I could understand somebody deciding that the quality of makeup available is awful and they want to make a truly luxe line. If somebody wants to come along and make a top class range of products - then power to them! I applaud them, I really do, so long as their reasonings at least make some logical sense.
[[ 'DAMN IT! My fave nude lippy ran out. Oh wait, there's thousands more to choose from!' ]]
What I don't understand is when people make an ENTIRE line just because they 'can't find' ( AKA, haven't looked hard enough) for one, lonely, solitary little product. One lady on Twitter said that she has three concealers she likes, and one has been discontinued. What will she do when that one runs out? I told her that although discontinued items are a pain, there are always similar items or suitable replacements, to which I received a rather defensive 'I'll have to disagree and having been in the beauty business for over 10 years I kind of know what I'm talking about.' Ok, you disagree, no problem, love! I'm sure however, that once her now discontinued concealer runs out she wont go make a new line for it. Chances are, she'll check out a few others and find something she likes just as much - if not better.
[[ NARS matte lipsticks ]]
Why can't celebs just cut to the chase and say that they want to make their own makeup range for fun? Or, more honestly, to make money? Bad for marketing I suppose, but I've never been one for bullshit. I'm pretty sure that Dita can afford to buy matte lipsticks from MAC, NARS, Illamasqua, Bobbi Brown, Shu Uemura, Makeup Forever...or you know, she could just get some Barry M and be done with it.
So what do you think about new makeup lines? Are there any more gaps in the market? Is there really a magical mystery product that we're lacking? What do you think of Dita's reasons?